Indie & Sage was founded by Kelly way back in 2010, when the business was known as Hand Stamped Delights. What started as a little creative side project has grown into a small family business that I’m incredibly proud of.

I’m Kelly, the person behind Indie & Sage. Together with my husband Dom, we create personalised keepsakes from our home studio in Blackwood, South Australia, shipping orders all across Australia and around the world.

We first entered the online marketplace through Facebook, before eventually branching out onto Etsy and later creating our own online store. Since those early days, we’ve been incredibly lucky to have created personalised pieces for 35,852 orders and counting.

Along the way, we’ve built two successful Etsy stores, continued to grow and experiment, and added plenty of new products to our range. The lovely reviews and messages we’ve received from our customers over the years are something we never take for granted.

Behind Indie & Sage is our little family, me, my husband Dom, our two boys and our much-loved fur babies. One of our beautiful fur babies, Kira, sadly passed away recently and will always be part of our family.

The business has grown and changed alongside our family over the years. These days, you’ll often find me working away in the studio in between school runs, family life and everything else that comes with having two young kids!

It’s certainly not a big warehouse with a team of people behind it. It’s our little family business, built from the ground up over many years, and we’re so grateful that you’ve chosen to be part of its story.

Thanks for being here and supporting our little business.

Kelly x